Marketing & Advertising Industry Report July 2021

 In Industry Update, Marketing and Advertising

Industry Overview

The Marketing & Advertising Agency industry provides creative services, advice, account management and production of advertising material across different channels for its clients.

External Drivers

Total Advertising Expenditure: Trends in total mainstream media advertising, particularly in radio, TV, newspapers and magazines, have a direct effect on this industry. Growth in total US advertising expenditure indicates that businesses are more willing to incur advertising expenses, which benefits advertising agencies.

Corporate Profit: As businesses become more profitable, they often expand their advertising budgets due to many digital advertising services bringing in a strong return on their investment.

Digital Media: The fragmentation of the media landscape has expanded the mediums and methods by which consumers interact with brands.

Snapshot

 

 Full Report

Recent Posts

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.