Marketing & Advertising Industry Report Q1 2022

Full Report

Industry Overview

The Marketing & Advertising industry provides creative services, account management and production of advertising material across different channels for its clients.

2022 Market Outlook

Inflation’s Impact on Advertising Expenditure: There is no clear link tying Advertising Spending to inflation. That is to say, we cannot say for certain that advertising budgets will grow this years. Instead, we believe that there may be a slowdown in growth

Growth: Our analysts are expecting a slowdown in market growth. As a result, we could see a decline as margins experience downward pressure. In order to assist in combatting this, our report covers ways for companies within the Lower Middle Market to mitigate these risks.

Corporate Profit: Agencies have historically been sensitive to increases in staff wages. Many companies rely on a sizeable staff to get the output necessary to generate targeted revenues.

Digital Media: Much of the industry growth has come at the hands of Digital Advertising and Marketing. Diversifying the mediums and methods by which consumers interact with brands is critical for firms who are looking to grow.