Marketing & Advertising Industry Report December 2021
Industry Overview
The Marketing & Advertising Agency industry provides creative services, advice, account management and production of advertising material across different channels for its clients.
External Drivers
Total Advertising Expenditure: Trends in total mainstream media advertising, particularly in radio, TV, newspapers and magazines, have a direct effect on this industry. Growth in total US advertising expenditure indicates that businesses are more willing to incur advertising expenses, which benefits advertising agencies.
Corporate Profit: As businesses become more profitable, they often expand their advertising budgets due to many digital advertising services bringing in a strong return on their investment.
Digital Media: The fragmentation of the media landscape has expanded the mediums and methods by which consumers interact with brands.
